The Limited’s New Plus Line: Eloquii

1 Sep

I can only remember being this excited over clothing once in my life (well—ok—twice. When I was recently able to buy jeans from NY&CO I thought I would faint).  The year, 1997. The age, 18. The time, college.  My bff told me about this amazing thing called credit (not so amazing when you get the bill), and a particular store I had my eye on for years had it to give.  The day I walked out of The Limited with a bag full of clothes purchased ($250 to be exact) with my brand new credit I shed a tear.  Years later, while shuffling my way to Lane Bryant, I would stand at The Limited store window (along with Banana Republic, The Gap, and NY&CO) and a shed tear for a completely different reason—namely because I couldn’t possibly fit a thigh in anything the store had to offer.  Fourteen years later, the store I called home in college may soon be considered what pushes me over the financial edge.  I am so excited I could spit (not about the financial ruin—but the other stuff)!  Why you ask?

The Limited has created a plus line for women staring longingly into store windows shedding tears (or snarling at the skinnies who come bouncing out—tears then snarl is usually how it went for me).  Eloquii, created by CEO Linda Heasley, gives the plus size woman the same amazing style and quality of the company’s smaller shoppers.  The line will consist of some really pretty silhouettes (from what I gathered in the video) in sizes 14-24 (can I get a hell yea?!).

Of course when the line officially launches in October (46 days, 9 hours, and  9 minutes…but who’s counting), I plan to be ready.  Once again, I will stand in line (virtual or actual—either one…doesn’t matter) with plastic in hand ready to purchase dresses, suits, outerwear, pants, tops, accessories oh my…only this time I won’t be worried about the bill (thank God for debit cards).

 

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